Posts by Amie Marse:
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Top 10 Grammar Tips for Every Business,
16 May 2013 in Happy Hour
We’ve all gone through those boring English classes in school. While some grammar lessons stick with us and others don’t, it’s important for businesses to remember that all it takes is one wrong letter or word to step into a public relations gaffe. Consider the two following statements. Our business is proud to lend an
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Get Wild with Your Content with Oscar Wilde,
23 Apr 2013 in Strategy
If you’ve ever written online content, you know that there are some days when it’s just flat out difficult to “get in the zone” or “mood” to write. However, one of the hallmarks of a good content creator is the ability to pump out content no matter what the circumstance. To do this, you might
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Content Marketing: The Best Strategy For Winning Over Woman-Owned Businesses,
22 Apr 2013 in Marketing
Woman-focused marketing is typically associated with B2C transactions – it’s likely familiar to you from “pinkified” yogurt commercials and gaffes like the recent BIC pens for women debacle. But figuring out how to effectively market to women is hugely important for B2B companies as well. Let’s take a look at why this should be a
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A Surprising B2B Content Target Demographic: Moms,
08 Apr 2013 in Marketing
Crafting a new B2B, social-media driven content marketing campaign? You’re probably running through a list of the demographic categories that will be most useful to target: Millennial entrepreneurs, hip startups, maybe tech companies run by young professionals who are constantly checking their phones for the latest updates – the people who are going to push
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What FedEx Can Teach You About B2B vs. B2C Selling,
05 Apr 2013 in Uncategorized
Very few businesses have to balance capabilities for both B2B and B2C conversions, yet FedEx handles both markets with ease. If your business serves both types of customers, then FedEx is a fine role model for the way you’ll want to do business. Even if you only serve one or the other, learning the emotional
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Why eBay is the Worst Example of B2B Relationships,
05 Apr 2013 in Uncategorized
As the world’s largest online auction site, you’d think eBay would have more sense and tact in their B2B relationships. Despite their prominent presence, however, eBay has carelessly handled the way they relate to other brands. Whether it’s Google Adwords or a competitor such as Amazon, eBay has been sloppy in handling their public relations.
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Viral B2B Content: Creativity & Social Engagement,
04 Apr 2013 in Uncategorized
B2B content marketers seem to get the shaft, don’t they? After all, most B2B products or services aren’t exactly sexy or cool. Rather, they provide those fundamental necessities that – according to most people – just aren’t that fun to market: mainframes, CRM software, etc. Wrong. B2B content can be sexy and cool. It starts
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Google+ Now Makes B2B Blogging More Important Than Ever,
04 Apr 2013 in Uncategorized
Did you know that Google+ is officially the second largest social network worldwide? If you’re like most B2B companies, then you might be thinking… but, it’s not for us. I’d like to persuade you otherwise. Google+ may be great for individual and B2C bloggers, but it’s every bit as useful for B2B bloggers. Here’s why…
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Does Video Help or Hurt a B2B Company Blog?,
25 Mar 2013 in Strategy
Unless you’re living under a rock, then you’ve probably noticed the recent video (and visual) explosion of content on many B2B company blogs: interviews, vlog posts, product demos, speaking events… it’s all there – and more! Infographics are proudly demonstrating the explosion of “business video,” as are enthusiastic CEO’s and thought leaders. But does video
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Why B2B Companies Need to Start Blogging NOW,
20 Mar 2013 in Marketing
We’ve all read about the benefits of blogging. Numerous times. However, in the world of B2B business, it’s easy to think, “That doesn’t apply to me. It’s all of those B2C companies that should be doing the blogging.” False. I can’t emphasize enough how critical it is that B2B companies start blogging today. As all
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