Marketing agencies can fall under a lot of pressure. Youre kind of like the pastor of a church. As you preach good marketing practices from your office pulpit, you have to make sure youre following your own advice. Otherwise, you look like a sham!
After all, youve got dozens (or hundreds) of clients, whose every marketing need falls under your umbrella of responsibility. Shouldnt you have a killer marketing strategy to cover your own agencys bases?
Today, I want to share five blogging strategies that can help you market your agency in a big way. Following these strategies has two benefits:
You market yourself effectively.
You get an opportunity to show current and prospective clients what youre made of.
So, lets get started!
#1 Blog to Tell Stories
A large part of marketing is telling a brands story. And, blogging is a great way to tell stories. Instead of sharing a bland case study you know the kind (by implementing x strategy, we got y result) leverage your blog to tell a powerful story of how you did something that mattered.
Dont just share results; share the process. Include pictures from the drawing board, before and after logo redesigns, key pieces of content, etc. For a great example of what Im talking about, look at this blog post about how Proof Branding partnered with Community Shares Tennessee.
This blog post which tells a story is so much more valuable than a blog post on an Infographic from Mashable or a tweet of an office birthday cake. Tell stories like its your job because it is!
#2 Make Your Blog Posts Unique
Easier said than done, I know. Ive spent more than seven years blogging for a living. Trust me, I understand that coming up with new ideas isnt always the easiest thing in the world. One specific way that marketing agencies can deal with this hurdle is by starting with this question:
Are we writing for other marketing agencies, or are we writing to pre-qualify clients?
I dont know your marketing strategy, but Im going to bet that youre writing to pre-qualify clients. If thats the case, then avoid technical, industry-specific jargon. Use enough to establish yourself as a knowledgeable authority. Otherwise you should make the unique factor a top priority. Give readers a reason to read your blog and not some other marketing agencys.
Types of blog posts you might take a stab at:
Write a Killer Blog Post in 20 Minutes
4 Ways Facebook Can Boost Your Bottom Line
23 Blog Ideas for December
#3 Repurpose Content Like Nobodys Business
Repurposing is one of the smartest blogging strategies you can employ. Writing something for the first time can be a challenge. After all, youre developing an idea, creating the structure, and giving it an engaging, readable form. Once youve done all that hard work, why leave it stagnant?
Repurpose your content by turning it into a Slide Share, YouTube video, podcast, or guest blog post. Maybe you can compact it into a five-part Tweet throughout Monday morning. Or, maybe you can lengthen it into a PDF guide.
#4 Make it Hurt
No, I dont want you to get sadistic with your clients. But, as a marketing agency, youre a B2B company all the way. That being the case, youve got to leverage pain points. Pain points push clients to action. They show a problem; more importantly, they show a solution. For tips and tricks on using a pain point, check out my CEM co-founder, Lauras, advice.
#5 Timing is Everything
When you publish your blog post isnt quite as important as when you post to Twitter or Facebook. But, timing is important especially if its a news related post. Also, youll want to be sure Google is crawling your blog in order to be the most effective. If youre wondering what that means, and how to do it, check out this article.
These five blogging strategies should kickstart your self-marketing. Get your name out there, and show clients you know what youre doing!
What sixth strategy would you add for marketing agencies that want to up their blogging game?