B2B Insights contributing columnist Heidi Thorne, of Thorne Communications LLC, will be hosting a Social Media for B2B: Avoiding the ROI Black Hole webinar on Wednesday, October 17, from 1:00 p.m. to 2:00 p.m. Central Time (US). The webinar is being sponsored by BrightTalk.com, a resource site offering webinars and videos for professionals and their communities. For those who cannot participate in the live session, the webinar will be available for viewing from the archive.
The webinar will cover:
- Social media challenges in the B2B marketplace
- Proving ROI in complex B2B environments
- Latest thinking, trends, platforms and steps to becoming a more social B2B business
- Practical tips and strategies for making social media activities more productive
Professional communities served by BrightTalk.com include: Accounting and Finance, Business Management, Cleantech, Financial Services, Government, Healthcare, Human Resources, Information Technology, Legal, Marketing and Sales.