The good news is yes. Social networking can be a useful tool in finding new employees, especially if you know how to do it right. Below, well take a look at some of the benefits of using social media to recruit B2B employees, as well as some helpful tips for getting started!
Benefits of Using Social Media for Recruitment
If youre going to use social networks to help with staff recruiting, you want to know why you should. Here are a few of the most important benefits:
Through social media, even a small company can build a big presence. On outlets like Facebook or Twitter, its easy to add new connections and expand your network. But engaging with others on social media does more than up your social presenceit builds authentic relationships. Whether your company sells commercial cleaning products or high-tech machinery, relationships are the foundation of growth.
With a large network, you have a ready stream to post open jobs, whether on Facebook or Twitter or LinkedIn. Even if your immediate connections arent potential hires, they might know someone who is. Your contacts can pass opportunities onto their contacts and so on, exponentially expanding your efforts.
On a network like LinkedIn, which is catered to professionals, you can easily use Advanced Search to find candidates who meet certain criteria you type in. Then, its easy to send them InMails with invitations to apply for your openings.
Further Research Potential
After getting someones resume, looking them up on LinkedIn provides a fuller picture of their qualifications, as well as recommendations, if any. You may find you have mutual connections or that a former boss declared a public endorsement. Likewise, Twitter may be helpful in rounding out the perceptions that simple cover letters and resumes provide.
Tips for Using Social Media
If youre going to use social networks to find new hires, what do you need to know? Here are some important tips to keep in mind:
Think Networks, Not Just Recruits
Social medias greatest power is its networks. Build yours to create a pool of people you can reach out to with recruiting needs. Even if some of your connections arent future applicants, they might know people who could be.
Avoid Jargon, Be Honest
Todays candidates appreciate personal connection. They dont want to feel like youre selling to them or marketing positions. So dont add connections on LinkedIn or Twitter just to up your numbers; look to build authentic relationships. Likewise, be honest about what sort of candidate youre looking for when youre recruiting, and your contacts will be more likely to help.
The best results from social media come from active useand that takes time. Being prepared for this means setting aside dedicated time to use social networks. Plan how and when you will update and engage with other users.
Todays employees expect you to check them out on social networks, and with good reason. Someones Facebook or Twitter profile provides a fuller picture of their interests, communication style, integrity and more. So do your homework on potential hires before making any offersand yet use caution. While checking professional profiles on LinkedIn is safe, observing Facebook information like religion or sexual orientation can blur the line between screening and discrimination. For these reasons, according to a Fox Business News article earlier this year, Viewing someones Facebook account before making a hiring decision could pose a risk of lawsuits.
Use Different Channels
To make the most of social media, dont use only one network. Combine channels and be strategicwhich networks will best reflect your company culture? Across all mediums, make sure youre communicating a clear and consistent message.
Be Easy to Reach
This ones important: Keep your profiles up to date and dont hide your contact details. Make it easy for prospects to reach out to you so they can either apply for jobs or make referrals.
What do you think? Could social media boost your recruiting efforts and help you locate quality talent? If so, what are you waiting for?