What is Google Fiber, and Will It Change the Broadband Industry?

ItÂ’s no secret that Google likes to shake up entire industries, having done so in areas like Internet search, smartphone development, and email service. The company could be poised to do the same thing again, although on a much bigger scale. For the past several months, Google has been planning the deployment of its Google Fiber broadband and entertainment service. Designed to spread affordable broadband access from coast the coast, Google Fiber could rattle established Internet providers and dramatically shake up pricing for services.

What is Google Fiber? A Plan to Revolutionize and Expand Broadband Access

Google has long been dissatisfied with the state of the “digital divide” in the United States, and the company is finally in a position to do something about it. Google Fiber will first be deployed in Kansas City, Kansas, and Kansas City, Missouri, as an experimental service. The company will gauge its successes and failures, learn from them, and then keep them in mind as it expands the service nationwide.

Google’s main ambition is to directly compete with major Internet service providers nationwide. By bringing a war on price, as well as features, to the doorsteps of major national broadband providers, Google hopes to encourage lower monthly prices, increased access to Internet in rural areas, and a better digital economy from coast to coast.

What You Need to Know About Google Fiber: Speed, Affordability, Access

The United States is no stranger to fiber optic Internet and television service. Currently, homes throughout the country are offered access to Verizon FiOS and AT&T U-Verse in a number of cities and suburban communities, and both companies operate on fiber optic networks. What American consumers are familiar with, however, is fiber optic broadband service that cuts corners in terms of service, features, and availability. Neither AT&T nor Verizon have rolled out their service to every home in the country, and both companies camp their customers’ speeds at relatively low levels.

Google Fiber promises the exact opposite. While Verizon FiOS offers customers a $70 monthly Internet service plan that comes with 15mbps download speeds, Google is planning to offer its own customers a $70 monthly plan that increases that speed almost tenfold. The company’s broadband service will come with 1Gbps download speeds in every market it eventually serves. And it looks to serve every market in America.

The company is also angling to shake up traditional cable television services offering $50 add-on for television service that comes with a 2TB DVR. And, as if that wasn’t enough, the search giant plans to offer 1TB of complimentary Google Drive cloud storage to every customer who uses its service. That makes Verizon and AT&T look positively stingy, and it could lead to a price and deployment war that greatly benefits American consumers.

Big Changes Could Be Afoot in American Broadband

It’s going to be quite some time before Google Fiber is positioned to compete with the major national ISPs already in place. But once it is, the service could seriously shake up the industry, forcing lower monthly fees, greater delivery of services, and more honest pricing across the board. That would be a very big victory for consumers.

B2B Insights