When Google+ first launched, it was met with skepticismbut today, it offers too many benefits to ignore, especially in the B2B realm. How can Google+ help your company? Will it really change your traffic or search results? Is it worth your time?
In a word, yes. Take a look at these reasons for giving Google+ your attention:
1. Its Active.
According to some recent stats, Google+ has over 90 million members, 80% of which engage weekly and 60% of which log in every single day. Whats more, these people who are active on the site are less teenagers sharing photos and more professionals making connections. In other words, its a ready audience.
2. Its Business-Friendly.
You dont have to work with Google+ for long to see how its different from other social networks: Google+ is made for business. Its not flashy, it comes across more professional and its features are highly useful for businesses talking about business. This is the network whose users, at least in the beginning, were predominantly engineers, developers and designers, after all. This makes it the ideal setting for B2B brandsa place thats already friendly to business ideas and topics. Whats more, you can easily set up a Google+ company page to keep users connected with your updates and news.
3. It Improves Search Visibility.
Heres one of the biggest benefits of Google+: when you post original content there, that content gets indexed and ranked right away by Googleso it appears in search results faster. Likewise, through author identification (i.e., using rel=author links), Google recognizes content from a particular author in search results. This means when you post an article, your Google+ photo may come up alongside it in user queries, working to enhance and strengthen your brand.
4. It Improves Search VisibilityEven Passively.
Even if youre not actively participating on Google+, there are still SEO benefits. When users +1 content from your site, it benefits your search rankingsbut you dont have to be posting your content on Google+ for this to work. Add +1 buttons to key parts of your website and to your blog posts, so users can +1 your content directly from your site, and your search rankings can improve even when youre not thinking about them. Likewise, link to your Google+ page from your site. In this way, you make it easy for users who are on your site (and often, who are already logged into their Google+ accounts while surfing) to promote your content for you.
5. Its Great for Lead Generation & Nurturing.
The Google+ Circles feature was one of the first features to catch on. Google+ Circles allow you to categorize your connections however you likesay, according to quality of lead, service needs, new clients or prospective ones, etc. Then, you can share content and updates specific to those audiencestalking about upcoming promotions to prospects, asking questions of loyal clients, etc. Think of the potential in terms of finding new leads and nurturing existing ones: you control what youre sharing with whom, and in an easy, streamlined format.
Are you and your business already engaging on Google+? If not, what are you waiting for?