Why Your B2B Struggles with Marketing
When it comes to marketing, B2B firms seem to gravitate to extremes. Some of them spend all of their time stuck in the mud, internally working and reworking their objectives while never getting much of anything into motion. Other engage in a flurry of activity, continually jumping from one campaign to another without giving much
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Marketing
Content Marketing: The Best Strategy For Winning Over Woman-Owned Businesses
Woman-focused marketing is typically associated with B2C transactions – it’s likely familiar to you from “pinkified” yogurt commercials and gaffes like the recent BIC pens for women debacle. But figuring out how to effectively market to women is hugely important for B2B companies as well. Let’s take a look at why this should be a
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A Surprising B2B Content Target Demographic: Moms
Crafting a new B2B, social-media driven content marketing campaign? You’re probably running through a list of the demographic categories that will be most useful to target: Millennial entrepreneurs, hip startups, maybe tech companies run by young professionals who are constantly checking their phones for the latest updates – the people who are going to push
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Why B2B Companies Need to Start Blogging NOW
We’ve all read about the benefits of blogging. Numerous times. However, in the world of B2B business, it’s easy to think, “That doesn’t apply to me. It’s all of those B2C companies that should be doing the blogging.” False. I can’t emphasize enough how critical it is that B2B companies start blogging today. As all
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Guest Posting and the Return to High School English
Anyone who has spent any time blogging is familiar with guest posting. Perhaps you see it as it started; a great opportunity for bloggers to share their knowledge with new audiences and draw traffic to their sites. Or perhaps you have been jaded by bad experiences and associate the term “guest post” with spammy outreach
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Finance
How to Manage Debt While Growing Your Business Managing your business can take most of your time, however, if you have a ton of debt, it can divert your focus. Instead of finding and implementing solutions to grow your business, you are constantly worrying about where you are financially. To achieve a healthy balance of paying down your debt while focusing on the
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Human Resources
A Guide to Making Unpopular Decisions You may remember from previous pieces here that I was pretty distraught, at the age of 10, when my favourite footballer, Gary Lineker, was sold to Barcelona for a club record £2.8m. The same was true, to a lesser extent, when Wayne Rooney was sold to Manchester United for £25m many, many years later. Everton’s
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Operations
The Future of Lean Manufacturing It’s fun to imagine the industrial world in the next century. Will we take our cues from the environmental world and focus on sustainability? Or will we look inward for future best practices? Larry Pederson from the Oregon Manufacturing Extension Partnership offered his cautionary view on the future of lean manufacturing. “Lean manufacturing doesn’t really
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Sales
3 Things Sales Reps Can Learn from Marketers Here’s one way to think about sales versus marketing: Sales reps are people pleasers Marketers are crowd pleasers Let’s explore this. Sales reps focus on relationships. They concentrate on doing and saying whatever is required by the dynamics of the situation with which they are dealing. They might be pushy in one case and passive
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Strategy
The Realities of Decision-Making with Big Data A survey by the SAS Institute found that 67% of companies are now using big data in order to gain an edge over their competitors. Their use of analytics has enabled 46% to streamline operations, 36% to identify target customers, and 29% to evaluate employees. Your business’s software systems already collect vast amounts of data,
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Technology
Top Computer Security Programs with the Best Reputation Keeping your computer and website safe and secure is part of keeping your clients safe and protected. It also helps protect your business reputation. There are lots of reasons to monitor your computer’s security. Nowadays there is cause to be concerned about such things as identity theft, hacking attacks, and computer viruses and malware. Just
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Happy Hour
Top 10 Grammar Tips for Every Business We’ve all gone through those boring English classes in school. While some grammar lessons stick with us and others don’t, it’s important for businesses to remember that all it takes is one wrong letter or word to step into a public relations gaffe. Consider the two following statements. Our business is proud to lend an
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